Podcast

Shortcut Content: Special Projects

This podcast audio served as the source for the blog post “What kind of special projects do we do?

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us for the Shortcut Content podcast. I’m talking with founder Dave Young today. Dave, do you do special projects at Shortcut Content and, if so, what types would you consider?

Dave: Well, at Shortcut Content we’ve done a number of special projects that don’t fall really inside our core service, which is delivering weekly blogs and podcasts episodes.…

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It Has to Be the Bull

This podcast audio served as the source for the blog post “Who Should Create My Content?” 

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us today for the Shortcut Content podcast and I’m talking with founder Dave Young. And, Dave, when it comes to creating content for an owner operated company, who should take the lead on that?

Dave: Well, I’ve said it in the Content Creator’s Creed. The person that should be creating the content is the leader of the company. It’s the person…

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Must Content be Entertaining?

This podcast audio served as the source for the blog post “Does Content Have to be Entertaining? ” 

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening to the Shortcut Content podcast and I’m talking with founder Dave Young today. Dave, in the age of entertainment, does our content that we’re creating need to be entertaining?

Dave: Does content need to be entertaining? I really, really, really think it does. And see, I’m trying to do this content and in my office, I’ve got windows that look…

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Marketing to a Tribe

This podcast audio served as the source for the blog post “What is Tribal Content?”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Welcome to the Shortcut Content podcast. I’m talking with Dave Young. Dave, I’ve heard you say “tribal content” before. What exactly do you mean by that?

Dave: There’s been a lot of talk about millennials and a lot of people think that marketing to millennials, you can take broad strokes and just market to a group of people that were born between this year and…

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How to Write Without Writing

This podcast audio served as the source for the blog post “Nobody Wants to Write.” 

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us today for the Shortcut Content podcast. I’m talking with founder Dave Young. Dave, why don’t people want to write their own blog posts?

Dave: People start blogs and people have great intentions and everywhere I look on the internet I find blogs that had a great run for three months in 2014 or 2012. And you look at their archives and…

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What’s the Right ‘Voice’ for My Blog?

This podcast audio served as the source for the blog post “What Writing Voice Should I Use? 

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thanks for joining us today for the Shortcut Content podcast. I am talking with founder Dave Young. Dave, when we’re writing, how do we know what the best writing voice is?

Dave: That’s a question that we get quite a bit. So it depends on the customer. We do some work for some what you would call corporate customers and the language inside…

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Is All Web Traffic Good Traffic?

This podcast audio served as the source for the blog post “Is SEO driving the right traffic?”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us for the Shortcut Content podcast. I’m talking with founder Dave Young. Dave, SEO is kind of a term that’s all the rage right now, but I want to know, are we trying to attract SEO or are we trying to attract humans?

Dave: One of the keys to SEO to me is that if you’re going to do…

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Your Brain & Podcasts

This podcast audio served as the source for the blog post “Your Brain On Podcasts.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Welcome to the Shortcut Content podcast. I am talking today with Dave Young. Dave, what does it mean when you say “your brain on podcasts?”

Dave: Your brain on podcasts. Some people may not remember the old ad campaign, this is in the Reagan era, and it was an ad that said “this is your brain on drugs,” and they cracked an egg into a frying…

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Should I Share My Video Via Facebook or YouTube?

This podcast audio served as the source for the blog post “Video Sharing: Facebook vs. YouTube.” 

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us today for the Shortcut Content Podcast. I’m talking with founder Dave Young. And, Dave, when we want to share a video to Facebook, what do you think about sharing it via YouTube or directly uploading Facebook itself? What are your thoughts on that?

Dave: When you’re producing video for social media, you need to think about the platform that you’re…

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Learn by Teaching

This podcast audio served as the source for the blog post “Want to Learn It? Teach It.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Welcome to the Shortcut Content Podcast. I’m talking with founder Dave Young today. And, Dave, why do you think the best way to learn is by teaching?

Dave: Several times in my life, I’ve been in a position where I’ve been asked to teach something that I really didn’t know all that much about. It’s always a challenge and it’s always a challenge…

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