How to Write Without Writing
This podcast audio served as the source for the blog post “Nobody Wants to Write.”
The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.
Shayla: Thank you for joining us today for the Shortcut Content podcast. I’m talking with founder Dave Young. Dave, why don’t people want to write their own blog posts?
Dave: People start blogs and people have great intentions and everywhere I look on the internet I find blogs that had a great run for three months in 2014 or 2012. And you look at their archives and they had a really good run and then they stopped for some reason. And I’ve come to the conclusion that really, you get to the core of it, nobody wants to write. And you even hear professional writers. I mean, good grief, Hemmingway and all kinds of people have talked about the demon of sitting down, waiting for the muse to show up and so it’s a pain in the neck to write. It takes time, it takes a lot of effort and we don’t want to do it.
But people want to have written, right? It would nice if I were already an author, if I already had this body of work behind me. And that’s what people really want. They want to have a body of work. They want their stories and their knowledge and their wisdom to be magically put in a place where people have access to it, where it becomes their legacy and you can use it to refer back to. And there a lot of reasons for wanting to have written. The thing about Shortcut Content is I created this company so that you don’t have to write. You can have written without having to actually sit down and write.
I’m doing it myself. This is exactly what we’re doing with this post. If you’re watching it on video, or whether you’re listening to it as a podcast, or whether you’re reading a written version of it, please rest assured, I did not write a word of it. It was spoken into existence and we used our Shortcut Content pipeline process to magically transform it into a couple of different kinds of content. The video, the podcast, and the written words that maybe you’re read and maybe you’re not. It doesn’t really matter because I have done it. It’s in the past now, because you’re consuming it. What’s cool to me, what’s gratifying is that I have done it now. So if you’re reading the written part of it, nobody can say that I haven’t written it. Nobody can say that it isn’t written. I am a writer.
Shayla: So if somebody is listening right now and doesn’t want to write a blog, definitely, but definitely wants to have written one, how do they go about getting a hold of you and getting that process started?
David: Just reach out. We’re right here at shortcutcontent.com. We’ve got some tools and tricks and I’m pretty responsive if you reach out and says, “Hey, how do I get started in this?”
Shayla: To find out a little bit more about that Shortcut Content pipeline, reach out to Dave and the team at shortcutcontent.com.