Who Should Create My Content?
Like the Content Creator’s Creed says, the person that should be creating content is the owner of the company.
The person who founded the company has the stories to tell. Since Shortcut Content is my company, let me tell you a little story of my own. It’s more of a dirty joke, but I think you’re ready for it.
I was raised in ranch country and there was this little girl named Mary who went to school in a one-room schoolhouse. One day she was late to school and her teacher said, “Mary, why are you late for school?” And the little girl said, “Well, I had to take the bull to the cows.” And the teacher said, “Well, Mary, couldn’t your father do that?” And Mary said, “No, it has to be the bull.”
So that’s my dirty little joke. But the point is, when it comes to creating content, it has to be the bull. We believe that the best stories are always going to come from the owner of the company.
There are always going to be companies who offer to write articles for you. I was on a website for a local landscape company the other day and they featured this story about beautiful botanical gardens in Japan and England. That article was there for one reason- to convince Google that they were a legitimate landscape website. But if a real human landed there, they would see right through it.
I think that’s illustrative of why real humans really want you to create your own content. They want to hear from the horse’s mouth, as it were. I’m mixing my metaphors now, or at least my barnyard animals, but hopefully you get the point.
Shortcut Content is here to help you share your content in an easy and authentic way. You can reach me at ShortcutContent.com.