Alternatives to Shortcut Content's Methodology
One of the first questions we hear from prospective clients usually addresses pricing of our services.
If you compare us with the many alternatives out there for obtaining written content, we end up on the high end of the spectrum. Here are two alternatives to Shortcut Blogging with words of caution:
- Per word writer
- Freelancer
- Write it Yourself
Per word writers
Although you may see great cost benefits, the downside to hiring someone in that particular capacity is that you run the risk of ending up with content which might possibly have been previously written for someone else’s site. While this might not sound like the worst thing that could happen, Google feels that all content should be unique and will harshly penalize sites where duplicated work is obvious.
Freelancers
These writers research a particular topic to come up with a 300 or 400 word blog post. For this work you might also pay by the word, but you will pay slightly more than the writers mentioned above. The challenge is finding writers who truly understand your business or your business model as research can only carry them just so far. If you own a commodity type business, where there isn’t a lot of differentiation between you and your competitors, this level of writing might possibly work for you, but there again, the writing may lack those unique qualities that give it a sincerely interesting format for those you are trying to reach.
Write it Yourself
How’s that working out for you? If you’re a regular blogging machine, good for you! If you struggle with finding the topics or finding the time or even with just the mechanics of writing, we can help. Remember the last line of the Content Creator’s Creed!
Where Shortcut Blogging fits
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