Attention Non-Profits! Deepen Your Relationships Using Storytelling
If you run a non-profit or educational institution, you’re always working to deepen relationships with students and beneficiaries. But it’s important to also consider your constituents, those who might donate, volunteer, or spread the word about what you do.
Using blog posts or podcasts, you can easily tell people the reason you started your non-profit, the impact you’ve had, and the people you’ve helped. You can tell stories that make your constituents feel good about what you do.
Don’t assume people just get it. It’s not often someone will go to your homepage, read a bit about you and immediately say, “That looks good. Let’s jump in, volunteer, and really be a part of this.” We need to hear stories. We need to understand why we should get involved so that we have our own stories to tell.
At Shortcut Content, we enable our customers to tell stories in the easiest way possible. We create content by interviewing our clients, pulling those stories out of their mouths, and repurposing them into videos, podcasts, and blog posts.