Overcome the Blogging for Business Challenge
Anybody that is a blogger should see themselves as a problem solver. The goal of just about any business is to solve a problem for their customers, regardless of the product or service. If you sell entertainment, physical products like boats, or in our case, provide services like blogging or content creation, all these things set out to solve a problem. Likewise, any blog post you write should be telling a story that shows how you solved (or would solve) a customer’s problem.
Some business owners see blogging itself as a problem that needs to be solved. It may be thought of as too time-consuming or ancillary to their core business goals. As a consequence, the internet is littered with blogs that are dead or withering on the vine without regular, timely updates. That’s because people initially set out to create a blog without finding a clear, long-term solution to the problem of how to actually keep it manageable.
That’s the problem that prompted us to start this company. We were marketing consultants with a lot of clients who knew that blogging would help their business. We knew that if they got their messages about how they solved problems out there for people to view, people seeking a solution would find them and appreciate the fact that they shared their knowledge and expertise in their blog.
We took it upon ourselves to figure out a way to solve the problem of having a regularly updated blog. That’s exactly what Shortcut Content does. We help clients create a year’s worth of content ideas and then introduce them to an interviewer who can sit down once a month to record conversations that, in essence, get the solution right out of their mouths.
Meaningful content by simply having a conversation
Our professional writers repurpose that conversation into written blog posts that clearly express the ideas that were discussed. Blogging no longer has to mean sitting down in front of a blank screen trying to figure out what to write. There’s also no need to worry about finding someone to check spelling or grammar. We take care of that for you so all that you really have to do is come up with ideas, which is way easier than it seems.
For anyone that needs an effective way to brainstorm ideas, we have an blog topic idea tool. In less than an hour, this free tool allows you to come up with a year’s worth of content ideas. The process is so simple that the most difficult part is scheduling the time to converse with our interviewer.
Whatever your business is, our free topic outlining tool is exactly what you need to obtain your ideal blogging solution. If you have any questions, call us at the number at the top corner of this page or click the microphone to send us a voice message.