Your Brain on Podcasts

We process information through listening much faster than reading, because of how our brains process information.

When you’re listening to audio, the visual association area of your brain is engaged, because you’re creating images with the sounds you’re hearing. So if you’re listening to a story about a giraffe, the visual association area conjures a stored image of a long necked, brown and white checked animal from Africa. There might even be some sounds or smells involved with that mental

When I say the word “giraffe,” the auditory cortex picks it up and then looks up what the sound means in the auditory association area. It then kicks it back to the visual association area where the word becomes a mental image.

Before we had written language, we were passing our history and our stories to each other in the form of verbal narrative. When we’re communicating via podcast, we’re going back to our roots. We’re communicating in a way that the human operating system is actually designed to interpret and understand.

At Shortcut Content, our material is sourced from our clients via storytelling. Those stories are then turned into different forms of content, which is easy to do, because it comes from spoken word- our natural form of communication.