How Content Marketing Gives You an Umbrella of Credibility
If someone asked you to name a rock star of geology, could you do it?
Neither can I. And it’s because there isn’t anyone in the field that’s creating content in an entertaining and interesting way.
I maintain that there is a place for a rock star in any academic field. The proof is in an example like Neil deGrasse Tyson. If someone asked you to name an astrophysicist, his name comes to mind, and it’s because he carries what I like to call an “umbrella of credibility.” He’s the scientist everyone talks about most, because he’s creating content.
My daughter is a geology major and told me that there are over 5,000 students studying the field at a university in China. And yet, we still don’t have a single rock star of geology. No one in the field is carrying an umbrella of credibility, built from a plethora of authentic, engaging content.
Whether it’s writing a popular book, having a radio show, creating a blog, or even having a website with great advice – you’ve got to create something to build your audience and credibility.
If you’re in a crowd and you’re the only one carrying an umbrella, who do we see? We’re looking at you, because you’ve got that big umbrella of credibility, and nobody else has it. If you want to figure out how to make a mark in your field of expertise, I can help. Contact me we’ll get started.