Executive Blogging: How to Make It Easier

January 23, 2012 2:26 pm

Greg Collier at VentureBeat’s Entrepreneur Corner has it figured out.

…until about a year ago, my online voice wasn’t saying much.

I knew what I wanted to say in these posts but I struggled to find the right words to express my thoughts. I knew my blog needed an objective — a common thread between my posts that would drive home the bigger message. But finding the right chemistry between that objective, the words on the screen, and the tone and attitude that would define my voice was no easy task. Increasingly, it took more time and effort than my schedule allowed.

So I hired a journalist.

It’s not quite the exact same concept as Shortcut Content, but it’s the same basic idea: Business owners are just too busy to do all the writing, but as the qualified expert they are good at telling someone else what’s important, what to think about, what questions to ask. Greg went out and hired somebody.

We think you’ll be up to speed even faster if you just speak your blog posts into existence and let our team do the rest. Sign up for our outline exercise absolutely free. You’ll at least get a head start by getting a list of blog topics that will last you a year….and it will only take you 37 minutes to produce it. Seriously.