Google Cares About Your Blog
Google wants to know you’re alive and kicking. It reminds me of Get Shorty, when Gene Hackman’s character asks his literary agent what kind of writing pays the best. The answer? Ransom notes. Consider your blog proof-of-life for Google.
Google sees any updates to your website as proof-of-life as well. If you keep your blog on a sub-domain, Google is going to treat them as two entirely different sites. So it might think your blog is alive, but your website isn’t.
Google doesn’t want to disappoint searchers by sending them to your site, if the content isn’t relevant and, of course, if your site isn’t “alive.” If you’re updating your website or blog once a week, you can count on Google to start indexing your site more often. And the more Google indexes your site, the better traffic you’ll get.
If you decide to blog every week and you run out of things to talk about, we have a pretty cool brainstorming exercise that should take you less than hour to complete. You’ll end up with 64 topics that will get you on your way to Google recognition.