Why Are Simple Things So Hard to Reproduce?
The simplest things are often the hardest to reproduce because there was usually a good amount of preparation, practice, and development that originally went into it.
I watched the Olympics this summer and, man, those gymnasts made flying through the air look so easy. But if I went for a run and hit a trampoline, we’d be calling an ambulance! (If I made it off the ground at all…)
The underlying idea here is that there’s often more than meets they eye when it comes to reproducing simple things. Consider our recording process: when we record videos, our customer might be in Tucson, Arizona and the host is in Raleigh, North Carolina. But we’re still able to record audio and video on a multi-level platform.
We record audio and video in a small studio, but we also capture audio in the host’s office for the podcast. The end product looks really simple. In the video, you’ll see a person standing in front of a simple white background, in great lighting, and you’ll hear clean audio. But the complexity of getting to that point is pretty amazing.
It took years of research for our friends at VidBetter to put together this “studio in a box” that we use to record videos for our customers. And we at Shortcut Content have been developing our blogging technique for over five years.
People are quick to say, “Oh, anybody can blog. Just go to it.” But that’s kind of like saying that anybody can write a book. Sure they can, but not many people do, because there are some hurdles to jump.
Luckily for our customers, we’ve been jumping those hurdles and figuring out the complexities for them. We can make it look and feel simple. At ShorcutContent.com you can find a lot of free content and information on how we do what we do, and I’m happy to answer any of your questions directly.