What Writing 'Voice' Should I Use?
We have some customers that want us to use an emotionless, corporate writing voice. And so we do, because the customer is the boss. But if it were up to us, we’d try to convince them that the best writing voice utilizes the personality of the storyteller.
Our default at Shortcut Content is to transcribe audio (which eventually becomes a podcast), clean up the grammar, and move thoughts around to tighten up the story. But the voice of the storyteller stays intact. The resulting blog post maintains a conversational, human to human voice.
That’s our preferred method, but I still get a plenty of people asking me if we can create content for “business to business” companies. Sure we can, but I think it’s better to think of your written content as human to human. A corporation doesn’t run your company. There’s a human making decisions about inventory, marketing and communications.
At the end of the day, I think most business boils down to human to human interaction. Our Content Creator’s Creed says that your work’s meaning is best shared through a human voice of storytelling. We try to keep our customer’s voice intact by sourcing those stories from spoken content.