Podcasting – The art of an interview
Speaking from firsthand experience, anyone who has ever conducted a podcast knows that it’s a lot of fun. It’s a great way to carry on an informative conversation, and through my podcasting experiences for my own website, I have made it a point to interview external experts in various subjects. Those podcasts resulted in really compelling and interesting conversations, but one thing that it could not do was position me as an expert in any conversation.
Here at Shortcut Content, our interviewing process deliberately emphasizes those who are real subject matter experts. Our professionals who conduct the interviews ask key questions designed to bring the interviewee’s knowledge out in the open, so while anyone could set up a podcast, the important question you should ask yourself is, “Who am I attempting to shine the limelight on?” We want our clients to be the stars of the show by imparting knowledge that only they can share.
If you think about Johnny Carson and Ed McMahon, Ed’s job was to announce Johnny Carson and put him out there as the star of the Tonight Show. Larry King is another good example; Larry is great at interviewing people, and his talent is bringing them out so that they are the real stars of his show. Skillful interviewers know their audience wants to hear more about their guests, and they have fine-tuned their techniques to break down any stage shyness on the part of their guests. Our professionals here at Shortcut Content have the same desire, and that is to give our clients a way to impart knowledge to their own audience. Many of our clients are well-qualified to run a blog, but they lack the hours in a day to manage that blog. A short interview takes far less time than sitting down and writing something out, and once that interview is done, that’s the end of their time commitment and we do the rest for them.
Outlining Good Subject Matter
A good way of defining what needs to be put on someone’s blog is through use of an outline. Shortcut Content offers a great outline on our website that is totally free. It gives our clients a way to come up with a year’s worth of topics in 45 minutes or less, with no additional research or note taking. Our interviewers then use that outline to drive the entire interview process.
Our process works well for those who are truly knowledgeable in their fields, but for those who haven’t really attained full knowledge in their particular subject matter, the interviewing process might not work as well for them. Interview questions that need research on someone’s part can result in time loss while researching is being conducted for those answers. Shortcut Content is designed for those who have real in-depth knowledge and a strong need to impart that knowledge.
“How Do I Get Started with Shortcut Content?”
If you’re running out of hours in your day, and keeping your blog current is becoming difficult, contact us. We’ll send you our free outline process. If you complete your outline and realize that all of a sudden you have a year’s worth of great information you need to blog about, but can’t find enough time to do so, then it’s time to go to the next step by setting up your personal interviews. The process is simple, fast, and will keep your blog current.