Advertising and Marketing Consultants
Your Clients are Smart
You have clients. They’re smart. They’re experts in their field. They know things that only come from experience.
But…they don’t write. They believe you should be able to do some kind of Vulcan Mind Meld and write the content that they would write…if they wrote. Which they don’t.
I know the type. One of my consulting clients was the inspiration for the Shortcut Content business model. He is brilliant, but he’s not a writer. He knows more about his industry than most of his suppliers, but he’s not a writer. Sit across from him at an early morning meeting and prepare to find out the good, the bad and the ugly on his competitors, his customers and the tricks of the trade. These are stories that his customers should know. If you stay with him all day long, you’ll be in his office at 8 pm as he follows up with customers.
I have used Shortcut Content for the past three years and have always been impressed with the speed and quality of their work. I never hesitate to recommend them to my advisory clients that need expert content on an ongoing basis.”
– Nicole Rippey, Director – Marketing Services, The Masonry – Sydney, Australia
The Big 3 Challenges of Creating Content
When it comes to content marketing, your client has three problems:
- No idea what to write about.
- No time to write.
- Not a writer…remember?
In the past year, I helped my non-writer client create 152 videos, 104 podcasts and 104 blog posts. He “wrote” them by speaking to us face-to-face over Skype. We installed a very small video studio in his office that lets him focus on the story as a conversation instead of the camera. We edit and uploaded the videos. We produce podcast audio of the recordings. We transcribe each conversation and convert it into exactly the written story that he would write…if he were a writer.
AND….THAT makes him a Writer.
We’ll do that for you and your clients and we’ll even share the revenue. After all, it’s YOUR client. Let’s talk.
How do we do it?
We solve the first problem by putting your client through our Topic Brainstorm Exercise. In under an hour, your client will create a year’s worth of topics for weekly posts.
We solve the time crunch by recording brief interviews on those topics in a single monthly recording session via Skype. We even provide a great microphone, so the podcasts sound stellar.