Blogging in STEM Science
When it comes to writing, most people in medical schools or academia are primarily concerned with research and getting their works published in field-related publications. And that’s important. But what happens when that article goes unnoticed by the general public?
Do you want a general Marketing Director to write a piece of content about a specific method or operation or a discovery by a Professor? That’s like asking an electrician to do a plumbers job. They could get it done if they had to, but it’ll be a bit messy.
Promoting what Doctors and Professors discover and practice everyday is a way for Hospitals and Universities to gain market share. But, Marketing Directors don’t have the knowledge or experience to promote specific subjects.
Here’s a solution.
Interview and record a doctor during a normal conversation – much like a doctor explaining a procedure to a patient – and then have it transcribed. But don’t stop there. Turn the transcription in to a rewritten, easily understood – by the average reader or potential patient – blog post.
Interviewing, recording, transcribing, and rewriting provides a way for doctors to not have to write blog posts (a.k.a. marketing material) on their own time. It reduces their need to figure out the right terminology to use for understandability, or having anxiety about being critiqued by their own peers. Not only is this blogging technique easier for the doctor, it is also more easily understood and accessible to the general public or patients.
Identifying Your Blogging Niche
With ample amounts of online resources already available, it may be overwhelming to know where to start or find your niche.
You may think, “Well there are so many places for people to find this information, why should I just add to that volume of knowledge?” The key to that question is found in the search results.
If someone is performing a local online search for a certain symptom they have, they are more likely to choose a website of a doctor who is located in their home city and has posted specifically on their experience of treating that symptom, rather than a website with vague general information.
Most doctors do not show up in search results because they are not posting blogs on their websites to let potential customers know about their experience and knowledge. For someone in the medical profession, having a website that shows up in a local search result is crucial. Search engines like Google know about doctors and their locations, however, if the content of their websites are associating themselves with their locations, ultimately, their websites and blogs are more likely to reach potential customers.