Why Should a CPA Blog?
If you were looking to hire a CPA, you would probably seek recommendations from people that you trust. The most likely people to get advice from would be co-workers or associates who’ve hired a CPA. You would probably be most interested to learn about a CPA that solved a problem similar to one you have.
A friend recommending a CPA might tell a story about an IRS audit that resulted in actually being refunded money instead of owing money. Good CPAs like this probably have many anecdotes similar to this one. However, humbly successful CPAs might not like to brag about the heroic acts they’ve taken for their clients or the unique problems that they solved. The only place left to look would be reviews or recommendations from others.
They are proverbially hiding their light under a bushel by not telling their own stories. Since a CPA like this quietly excels at getting the job done, they need to have a way to share their stories first-hand. Instead of relying on others, a blog allows people to get an understanding of what they do right from their own perspective. Especially for something as seemingly boring as a CPA, business owners can talk about frequently occurring problems that they solved for other people.
Why might CPAs decide against creating a blog? Part of the reluctance to make blog posts might be a concern about sharing too much information. However, it isn’t necessary to share details or secrets in a blog. Sometimes people don’t even consider blogging because of the misconception that it is too difficult or time consuming. That’s not the case.
I recorded a podcast interviewing a CPA friend in Austin a while back when I was maintaining BrandingBlog. He ended up spending about an hour giving valuable year-end advice for business owners. After the podcast was posted, I received a deluge of positive comments that cued into how knowledgeable and personable he was. He also made a five-page PDF available for download that talked about things that every business owner should consider as they head into year-end. That PDF could have been transformed into a year’s worth of blog posts.
This is just one example of how all sorts of professional people could really take advantage of blogging. With our Shortcut Content technique, all you have to do is know some stories, jot a few notes down, and take some time to get content recorded in an interview. In fact, that’s how I made the post that you’re reading right now. I wrote down a headline (“Why should a CPA blog”), thought of a story, and spoke with Chris, my interviewer. Five minutes later, I ended up with the content needed to make this post.
To get started using these same powerful tools, try our brainstorming exercise. If you have any questions, contact us at our toll-free number in the top corner or click on the little microphone to send us a voice message with your microphone-equipped computer.