Dave Explains Shortcut Content
This podcast audio served as the source for the blog post “What in the world is Shortcut Content?”
The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.
Shayla: Thank you for joining us for the Shortcut Content podcast. I’m speaking with founder Dave Young. Dave, what do you say to someone when they ask you “What is Shortcut Content?”
Dave: What is Shortcut Content? If I want to sound interesting, I’ll say “we’re a content creation boutique firm. Whatever that means, right? The long and the short of it is that people need written content on their websites or in their newsletters or for brochures or whatever you need written content for. And if you’re not a writer or you don’t have time to write, we’ve got a way to get that information out of you, if you’re an expert, via interviews. And so really, it’s no more difficult than what you and I are doing right now, which is, you ask me a question, and I’m giving you the answer. So the short answer is we help you create content by pulling out of your head through your mouth. It’s not as violent as it seems, because it’s just done through conversation.
But we do it in batches. So our typical subscription model is that we’ll help you come up with four or five topics for the month, and then in one session we’ll do four or five interviews, one on each of those topics and we will transcribe those and turn them into written blog posts, but we’ll also take the audio from the conversations and clean up all the sneezes and coughs and a few of the major “ums” and restarts, and those kinds of things, and we’ll turn that into a podcast episode, a short podcast episode, with some music at the beginning and end. And so in a five minute interview, you can create two unique pieces of content that you can put your website, one being the podcast and one being the blog post that’s derived from the podcast. And so it’s a way to create content, especially written content, for people that don’t have time to sit down and stare at a blank screen and create it themselves. And it’s a process that we used for some consulting clients and we decided to turn it into a business.
Shayla: And if someone wants to know more about that, if they’re a business owner listening in, how do they get started?
Dave: Just give me a call or head over to our website at shortcutcontent.com and fill out the contact us information. We’re not hard to get a hold of.
Shayla: Alright, once again that’s shortcutcontent.com. Thanks, Dave.