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We frequently hear from people that want to know how they should go about getting started writing a blog post. It all begins with creating a solid headline. When you go through the outline exercise that Shortcut Blogging offers, you will end up with a list of 64 headlines. Those headlines can then become fleshed out blog posts by simply having a conversation in the form of an interview. The phrase “Start with a headline” is actually the first thing that I wrote down before we decided to make this post.

Even if you’re going to…

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If you were looking to hire a CPA, you would probably seek recommendations from people that you trust. The most likely people to get advice from would be co-workers or associates who’ve hired a CPA. You would probably be most interested to learn about a CPA that solved a problem similar to one you have.

A friend recommending a CPA might tell a story about an IRS audit that resulted in actually being refunded money instead of owing money. Good CPAs like this probably have many anecdotes similar to this one. However, humbly successful CPAs might not like…

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The core exercise that Shortcut Content was built around is a 45 minute outline session that helps you take topics about your business (especially the ones you don’t think are very good) and get them onto paper. After going through this exercise, the end result will be a nearly endless source of topics to blog about.

The outline sheet that we give you contains 64 spaces, which will result in 64 bloggable topics. We’ve found that our customers will often be able to take each topic and dig down even deeper. By going into greater detail,…

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Impulse purchases have a lot in common with distressed purchases. Content marketing for both of them involves showing instead of telling, since they are short decision cycles. Impulse purchases are things that we may not think about long-term, but suddenly find ourselves in a position to purchase them. As the name indicates, we make these decisions on impulse. When we come across such a product, we quickly decide if it’s something we want or need. While it may seem as if an impulse purchase isn’t greatly influenced by content on blogs or websites, this might not always…

“Weird Al” Yankovic has a new video out based on Blurred Lines.

It’s brutal. The Grammar Police are sharing it all over the internet. It slams everybody who has ever misused the language publicly and suggests they go back to pre-school and quit breathing through their mouth.

I know people who would rather not write than subject themselves to this level of criticism. These are smart people. Successful people. People with…

When I saw this post on David Meerman Scott’s Facebook stream, I started cheering from my desk.

I’ve been saying this for a long time, just not articulating it as well as David.

…if you spend $5,000 in a given month on Google AdWords, the only thing you are buying are the resulting clicks of your ads appearing against the important phrases people search on to find your business. But as soon as you stop paying, your clicks stop too. This is the classic example of a marketing expense.

However, if you spend $5,000 in a…

When blogging first became popular, much of it was written to send signals to search engines. Those signals were in essence saying, “Hey Google, we’re alive, we have fresh content, so come have a look.” This line of reasoning still remains of great value to business owners. There is a sort of buzzword circulating now among web content marketers and that is “subject matter experts.”

Subject matter experts really know their business and truthfully, there is no good reason to outsource that knowledge. Our particular approach was created to assist those who know their own business, have a need to…

One of the first questions we hear from prospective clients usually addresses pricing of our services.

If you compare us with the many alternatives out there for obtaining written content, we end up on the high end of the spectrum. Here are two alternatives to Shortcut Blogging with words of caution:

Although you may see great cost benefits, the downside to hiring someone in that particular capacity is that you run the risk of ending up with content which might possibly have been previously written for…

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Search engines need content from a website in order to better locate a business. In simplistic terms, if you are in Kansas City and you want to find a barbecue place, your search words will probably be “barbecue Kansas City.” You wouldn’t want to put just “barbecue” because you’re going to end up with barbecue restaurants from one end of the country to the other. This is known as a local search and is the one most used by search engines today. There are definitely exceptions where you might be in need of a company that sells nationwide, and…

Speaking from firsthand experience, anyone who has ever conducted a podcast knows that it’s a lot of fun. It’s a great way to carry on an informative conversation, and through my podcasting experiences for my own website, I have made it a point to interview external experts in various subjects. Those podcasts resulted in really compelling and interesting conversations, but one thing that it could not do was position me as an expert in any conversation.

Here at Shortcut Content, our interviewing process deliberately emphasizes those who are real subject matter experts. Our professionals who conduct the interviews ask key…