Podcast

What is Cause Blogging?

This podcast audio served as the source for the blog post “Breaking Down Cause Blogging.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening to the Shortcut Content podcast and I’m talking with Dave Young, the founder of Shortcut Content. And, Dave, can you explain to us, what is cause blogging?

Dave: Cause blogging, well, it’s really pretty simple. If you’re a 501-c3 or some kind of a non-profit that is spearheading a cause, whether it’s local or national, international, and you’re blogging about that cause,…

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Why Does Google Care About My Blog?

This podcast audio served as the source for the blog post “Google Cares About Your Blog.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us for the Shortcut Content Podcast. I’m talking with Dave Young who is the founder of Shortcut Content. Dave, this is a pretty simple question, but I don’t know if it’s a simple question. Why does Google care our blogs?

Dave: Why does Google care? Google wants to know you’re alive and kicking. It reminds me of the movie Get…

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Simple Things Can be Hard to Reproduce

This podcast audio served as the source for the blog post “Why are Simple Things Hard to Reproduce?”.

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening to the Shortcut Content podcast. And I’m talking with Dave Young who is the founder of Shortcut Content. And, Dave, why are the simplest things sometimes so hard to reproduce?

Dave: Well, the simplest things are the hardest to reproduce because there’s usually a good amount of preparation, maybe practice, maybe development, that went into something that’s really simple.…

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Copying Blog Posts: Do or Don’t?

This podcast audio served as the source for the blog post “Can You Copy Someone’s Blog Posts?”.

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Welcome to the Shortcut Content podcast. I’m talking with founder Dave Young. And, Dave, I want to know, is it ever okay to copy someone else’s blog posts?

Dave: Are you kidding me? Copy someone else’s blog posts? That would be a bad idea. Wouldn’t it?

Shayla: You would think.

Dave: You would think it would be and you hear all the time,…

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What is Shortcut Content’s Story?

This podcast audio served as the source for the blog post “Shortcut Content: Who? What? Why?

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Thank you for joining us today for the Shortcut Content Podcast. I’m talking with Dave Young who is the founder of Shortcut Content. And, Dave, I just want to learn a little bit more about you, about Shortcut Content and what you’re all about?

Dave: I’ve said many times, we started this company and one of my Wizard of Ads partners, Paul Boomer, was…

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Clarify the Purpose of Your Blog

This podcast audio served as the source for the blog post “What’s the Purpose of Your Blog?

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening today to the Shortcut Content podcast and I’m talking with Dave Young who is the founder of Shortcut Content. And, Dave, I want to talk about how important it is to really clarify the purpose of your blog.

Dave: Well, I think a lot of people blog thinking that the blog is a sales tool; that they should just constantly…

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The Difference Between Ghostwriting & Shortcut Content

This podcast audio served as the source for the blog post “What’s the Difference between Ghostwriting and Shortcut Content?

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening today to the Shortcut Content podcast and I’m talking with Dave Young who is the founder of Shortcut Content. And, Dave, tell me a little bit about ghostwriters versus Shortcut Content. How are they different and why might one be better than the other?

Dave: So the question is how is ghost writing different than what we do…

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How to Create a Company Wiki

This podcast audio served as the source for the blog post “Create a Company Wiki.

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening today to the Shortcut Content Podcast and I’m talking today with Dave Young who is the founder of Shortcut Content. And, Dave tell me, you mentioned company wiki. What is that and what can you tell me about it?

Dave: A company wiki. One of the things that you can use Shortcut Content for is to record a company wiki. Now this…

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Get Your Employees Involved in Content Marketing

This podcast audio served as the source for the blog post “Use Your Employees for Content Marketing.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: Welcome to the Shortcut Content Podcast. I’m talking today with Dave Young who is the founder of Shortcut Content. And, Dave, tell me a little bit about how an owner of business or a company might get their employees involved in their content marketing?

Dave: What we’ve discovered over five years of producing content for our customers this way, is that many of…

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Non-Profits: How to Deepen Relationships with Constituents

This podcast audio served as the source for the blog post “Attention Non-Profits! Deepen Your Relationships Using Storytelling.”

The transcript was rewritten to produce the blog post, which is the cornerstone of the Shortcut Content system.

Shayla: You are listening today to the Shortcut Content Podcast and I’m talking today with Dave Young, who is the founder at Shortcut Content. And, Dave, tell me a little bit about deepening our relationship with our constituents by blogging.

Dave: By constituents, when I say that instead of the word customer, I’m kind of thinking about non-profits or educational institutions, things like…

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